When it comes to sizing, can 11 year old girls wear Brandy Melville? This clothing line is marketed to young women aged twelve to twenty. The clothing line caters to girls who wear size 0 to 2. While it doesn’t advertise, the company has 97 locations worldwide. For these reasons, it’s easy to see how some parents are skeptical. The following are some tips that may help you make an informed decision when buying Brandy Melville for your child.

Brandy Melville is marketed to girls between the ages of 12 and 20

The company, founded by an Italian father and son team in 1990, is a nontraditional clothing retailer. It does not advertise, but has grown into a multi-million-dollar business in the last few years. The name comes from the love story of the brand’s namesake, Brandy Melville, an American girl who fell in love with an Englishman. The company sells casual, breezy clothing, including loose T-shirts, long cardigans, and flowing summer dresses.

In addition to marketing its products to women between the ages of 12 and 20, Brandy Melville has made a splash on social media. Its official instagram account has more than 2 million followers. It also hires teens to fit its “Brandy Girl” image. While regular teens aren’t as obsessed with the brand’s Instagram girls as diehard Brandy Melville fans, the teen brand treats them like celebrities. In fact, many of the brand’s products are still sold in stores despite the fact that Brandy Melville is marketed to girls between 12 and 20.

It caters to girls sizes 0-2

When it comes to shopping for clothing for small girls, Brandy Melville is a surprisingly unique company. Despite the company’s slogan, “One size fits all,” its range of clothing sizes is relatively narrow – ranging from 0 to 2. Unlike many stores, however, the clothing is sold in a wide variety of colors and designs, including some that are made exclusively for small girls.

In addition to its specialized selection of clothing, the brand also offers trendy accessories for girls. With an incredibly affordable price point, the brand caters to a niche market: young girls. Most of the brand’s clothing is made in China, but even its sexy pieces are not as cheap as you might expect. This translates to a much lower cost per item for the brand, but its clothes are reliable and on trend for aspirational tweens.

It does not advertise

Brandy Melville started as a teen fashion label, with an aim to produce vintage-style clothing that could be worn by anyone. The original stores in Italy did not advertise, and their policy of one size fits all did not prevent teen girls from buying them, since Italian BMI is 24.5. This meant there was no body-shaming for buyers. Once they moved to the US, the clothing brand’s success was assured and its products became very popular.

However, the brand has faced criticisms of cultural appropriation and tone-deaf advertising campaigns. In 2016, the company advertised its blackened eye makeup, a move consumers found offensive given recent events. However, the company, which owns the Bluer Denim line, which prints tribal symbols on their jeans, denied any cultural insensitivity. The company also said it had “no intention” of advertising its clothing.

It has 97 stores worldwide

Based in Italy, Brandy Melville has become a major success in the U.S. since 2009. The company currently operates 34 U.S. locations and 60 stores abroad, which generate $10 million in revenue annually. The company is notorious for its lack of sizes. The average waistline of a Brandy Melville garment is 26 inches, which is close to the UK equivalent of size 6. In comparison, the average bust size of a UK woman is 16.

Despite its popularity, the fashion line has faced many criticisms over its use of white models and the lack of diversity among its staff. In 2016, the company released makeup with black eyeshadow, which consumers found offensive given recent events. Meanwhile, allegations of cultural appropriation have surfaced, with former brand operators claiming racism and mistreatment. The company has denied the accusations, citing “the cultural insensitivity” of its staff.

It is not a juniors’ store

Despite what its name might imply, Brandy Melville is not a junior stores. While this lack of inclusivity may be due to the European beauty standard, it’s still disappointing to see an XS-XXL label on the clothing. Still, there’s no reason to assume that the store will be more inclusive down the road. Especially considering the adorable clothes that it sells.

While the clothing is affordable, it does not fit the sexiest models. Its clothes are marketed to a white suburban adolescent aesthetic, and the majority of items are made in China. Even if the clothing is not as high quality, it’s still on trend for aspirational tweens. While Brandy Melville is not a juniors’ store, it is a great place to shop for fashionable pieces for your daughter.