Does Coca-Cola own Gatorade? If so, what does that mean for the company? There is a lot at stake. The company has lost its foothold in the sports drink industry in the past decade. In response, it has made moves to diversify its business, such as acquiring Costa Coffee and testing the alcohol segment. But is it worth pursuing such a move? Here are a few things you should know.

BodyArmor

In the early days of 2018, Coke bought a minority stake in BodyArmor and tucked it into their portfolio under Venturing and Emerging Brands. This move laid the groundwork for the brand’s eventual acquisition, and it highlighted the brand’s potential in the fast-growing sports performance and premium hydration categories. It was soon revealed that Coca-Cola is now actively seeking to acquire a majority stake in the company.

The deal with BodyArmor could help revive the sports drink business and boost growth across the company’s entire portfolio. The deal with Coca-Cola is part of a larger battle against Gatorade, which has lost market share to rival brands such as Sprite. But the company’s broader battle against Gatorade goes beyond sports drinks. Its sales of Classic Coke have declined 22% over the past decade, and the company has already bought Costa Coffee and begun experimenting with alcohol.

Gatorade

A new deal is expected to boost sales of sports drinks like Gatorade in the near future, and it is interesting to note that Gatorade’s rival PepsiCo Inc is also a competitor. The Coca-Cola company has acquired the remaining stake in BodyArmor, a sports drink maker with its own line of products. The deal is worth $5.6 billion, and it marks Coca-Cola’s largest single brand purchase. In 2013, the company bought the British coffee chain Costa for a reported $5.1 billion.

While Coke owns Gatorade, it has also made a bet on the less popular BodyArmor sports drink, which has been around for a decade. PepsiCo previously distributed BodyArmor, while Coca-Cola will buy the rest of the company’s stock from BodyArmor’s founders and investors. The company will also acquire a stake from a group of professional athletes, including NBA star James Harden and MLB pitcher Mike Trout.

Powerade

If you’re a sports drink fan, you’re probably aware of Powerade, which is owned by The Coca-Cola Company. But what exactly is Powerade? And why is it so popular with athletes? Well, Coca-Cola’s primary rival in sports drinks is Gatorade, which is part of PepsiCo. In this article, we’ll take a look at Powerade’s history, its current market share, and its main competitors.

First and foremost, the product is a sports drink. It’s sold by companies like ESPN, which are also powering up the competition. Powerade is also the official sports drink of the FIFA World Cup. It is available in Latin American markets, such as Brazil. Its new ad campaign celebrates the inclusion of sports drinks in “powerful” sporting moments, unlike its previous one, which highlighted the humble beginnings of athletes.

Sprite

PepsiCo Inc’s Gatorade brand isn’t the only sports drink on the market. Coke has also made a move to try to get a piece of the action. In a deal announced Monday, the soda giant will acquire full control of BodyArmor for $5.6 billion, which includes a stake from the company’s founders. In addition, Coke will receive a share of the company from professional athletes like Mike Trout and NBA star James Harden.

The latest acquisition by Coca-Cola is a move toward resurrecting its sports-drink business. While Powerade and Gatorade have been fierce competitors, BodyArmor is a brand that could potentially chip away at Gatorade’s market share. The two brands also have a history of working together, as both companies are able to work with their partners to develop new products.