If you have ever wondered if Mountain Dew is owned by PepsiCo, then you are certainly not alone. A lot of fast food restaurants have cut exclusive deals with soft drink giants. Coca-Cola and Mountain Dew are just two examples of such deals. This article will cover the history of Mountain Dew, the ingredients, and the success of this soft drink. Read on to find out.

PepsiCo

While Mountain Dew was originally a small company, it struggled to expand beyond its home state of Tennessee. The taste didn’t translate well to a wider audience. PepsiCo acquired the brand and corrected the formula. In addition, they developed a marketing campaign. Today, Mountain Dew is one of the most popular soft drinks in the world. The company has made numerous changes to its product over the years, and the new flavor was first introduced in 1996.

The company that makes Mountain Dew is Pepsi, which also owns Gatorade and other drinks. It was first marketed as an alternative to Coke. It has since risen in popularity, and its sales have exceeded $2 billion a year. It accounts for 5% of the carbonated beverage market in the US. In 2014, Mountain Dew sold over 10 billion bottles worldwide.

PepsiCo’s Chairman and CEO

As of April 2016, PepsiCo has spent nearly $40 million annually on marketing Mountain Dew, a popular soda that is a favorite among rural Americans. According to Pew Research Center, the percentage of rural Americans is steadily declining. The brand’s popularity may have something to do with changing demographics. In response to declining sales, Pepsi recently introduced Mountain Dew Zero Sugar, which is sweetened with aspartame and acesulfame potassium. It is sold in 20-ounce, 2-liter, and 12-pack cans.

While PepsiCo’s CEO and Chairman Glenn Collins have long touted Mountain Dew’s reputation for boosting sports performance and reducing obesity, the brand hasn’t succeeded in attracting a younger demographic. In an effort to compete with Mountain Dew, PepsiCo has spent heavily on marketing its soda to the “Dew Dudes,” a group of Generation X grunge teens. Similarly, Mountain Dew has tried to reinvent itself by hiring crooner Mel Torme, 69, as a “Dew Dude” icon. Currently, Mountain Dew has a five percent share of the carbonated beverage market, and is targeting males between 12 and 24 years old. This diversified portfolio of brands includes Naked juice drinks and sports drinks like Gatorade. In

Ingredients in Mountain Dew

You might be wondering if there’s anything unhealthy in the ingredients in Mountain Dew, owned by PepsiCo. Well, it turns out there is. It contains yellow 5 or tartrazine, which is a synthetic food dye that’s FDA-approved to increase the color of foods and beverages. It’s also used in high quantities in Mountain Dew. According to Snopes, yellow 5 is not harmful to humans but some people are allergic to it. In Norway and Austria, it is banned entirely, so it’s best to steer clear of it if possible.

The ingredients in Mountain Dew are familiar. High-fructose corn syrup, carbonated water, citric acid, and orange juice are common ingredients in soft drinks, but what makes Mountain Dew so unhealthy? Citric acid, high-fructose corn syrup, natural flavors, and sodium benzoate are among the additives that are often found in soft drinks and other food products.

Success of Mountain Dew

It is not the first time PepsiCo has tried to boost sales by expanding the reach of its Mountain Dew brand. The company is aggressively promoting the brand, which has 7% market share in carbonated soft drinks. The success of Mountain Dew can be traced back to its loyal customer base, which continues to purchase new flavors. PepsiCo also tries to capitalize on the growing energy drinks category.

In 1940, two beverage bottlers came up with the formula for Mountain Dew. At the time, sodas were sold regionally, and bottlers did not have access to the top-selling sodas. The Hartman brothers, Charles Gordon, and John A. Moore were not interested in developing their own drink; rather, they were looking for a mixer for alcohol. They eventually decided on Mountain Dew as their name.

Marketing of Mountain Dew

To promote the new brand, PepsiCo is reintroducing its popular “Do the Dew” marketing theme in a global campaign that features two shareable videos. Both videos, directed by Justin Lin (the director of the “Fast & Furious” franchise and the upcoming HBO show “True Detective”), feature Olympic snowboarder Scotty Lago and professional skateboarder Sean Malto.

This new marketing campaign was a game changer in the marketing industry. It helped the brand increase sales and became more popular than ever. Its original TV ads gained a great deal of attention. They broadened the appeal of Mountain Dew and its target audience. The brand also made a move away from advertising its classic cans, which were specifically designed for males under the age of eighteen.