A recent report suggests that luxury cooler maker Yeti Holdings Inc. is trying to go public and has asked the government to return materials it used for the IPO. The Austin-based company began in 2006 by Roy and Ryan Seiders and has gained mass appeal over the years. Its products are sold at sporting goods stores, hardware stores, and online. But a recent government directive has the company’s IPO plans in doubt.
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YETI Holdings
In a time when the stock market is in freefall and the unemployment rate is high, it is difficult to know whether YETI is headed for the brink of collapse. The company’s profitability depends on the state of the economy in the United States and the other 12 countries in which it does business. A drop in GDP in the U.S., for example, will have a detrimental effect on its profitability, while a rise in GDP elsewhere will mean a boost to sales.
RTIC Outdoors
The company has announced plans to open 20 retail locations, including a 10,000-square-foot flagship store in Cypress, Texas, by next fall. Previously, Rtic sold its products online, but is now bringing these products to retail stores. The company has also announced plans to open smaller stores throughout the United States and Mexico. While it’s not certain whether these stores will sell Rtic products, the company does intend to expand its distribution network.
MacNeil
If you’ve ever asked yourself, “Is MacNeil going out of business?” you are not alone. A large number of people ask this question. Even a few employees at the company question whether MacNeil is truly going out of business. Those who have been there, done that, can attest to the fact that it’s not likely. MacNeil is part of the Centre Partners portfolio, which has invested more than $2 billion in 80-plus companies. While the company is no longer headquartered in Nashville, it is a division of the same company and will continue to operate from there.
YETI Hopper Cooler
If you’re looking to replace your YETI Hopper Cooler, you’ve come to the right place. While the company’s name is a play on YETI Coolers, this brand is going out of business, and you’re probably wondering which cooler is better. The answer is a combination of a high-quality product and a low price. Read on to learn more about the Igloo Marine Ultra Square Soft, and decide which is right for you.
Yeti Tundra
The Yeti Tundra has been on the market since 2006, but the company is facing bankruptcy after suing RTIC for trademark and patent infringement. The lawsuit was filed in November after Yeti began receiving complaints about the quality of its tumbler cups and coolers. The company is owned by the Cortec Group, a New York-based private equity firm that has plans to take Yeti public in the future.
Ozark Trail products
While you may not think Ozark Trail products are going out of business, you may be surprised to find out they’re being purchased by Walmart. Wal-Mart, a Multi-National American Brand with headquarters in Bentonville, Arkansas, is the exclusive retailer of Ozark Trail products. It’s an excellent idea for consumers to buy their products through Wal-Mart, as the company is known to offer low prices and quality products. Unlike many companies, Walmart has a national distribution center, which means their products can be purchased by consumers across the country.
Advertising
It’s hard to see how Yeti advertising is going out of business, but the company’s new management is doing it right. Despite having no sign on their building, their executives were open to discussing the company’s organization and culture. In fact, when Schnadig started working for the company, there were just four people running it. Today, the company employs three C-level executives, a general counsel and six vice presidents, including a marketing manager with three direct reports.